The Benefits of Sending Innovation for Your Auto Advertising and CRM.

Top 10 reasons dealers send a newsletter for their customer auto advertising.

1. Newsletters sell cars.
   Cadillac owners have a high owner-loyalty rates, and trade their vehicles often. The Innovation newsletter features Cadillac's full-color beauty shots and compelling Cadillac stories that drive traffic into your showroom.
   
   
2. Newsletters get high ROI (Return on Investment).
   Dealers that send custom newsletters, like Innovation, generate astronomical ROI figures that range from 10 to 50 TIMES THEIR INVESTMENT from service coupons alone. We'll let you calculate your ROI on the sale of just one Cadillac.
   
   
3. Newsletters increase your customer base.
   We can compile a mailing list to target your prospects. For many states, we can access names and addresses of owners driving competing makes and models. Many dealers who've sent our custom newsletters have prospected successfully over many years for minimal costs. Innovation is built on a sliding price scale to make it an affordable direct-mail prospecting tool. We can even create one version for your customers and a seperate version for prospects.
   
   
4. Newsletters reinforce loyalty.
   You have a unique opportunity to build customer relationships that last a lifetime. Satisfied customers will service their cars with a dealer they know and trust, and they are loyal to their dealer when it's time to purchase their next car. The Innovation newsletter reinforces that relationship.
   
   
5. Newsletters that are high-end establish bonds with customers.
   No other auto advertising can promote your products and services as well as communicating one-to-one with your customers. A newsletter is informative — not like blanket advertisements that can get static.
   
   
6. Newsletters provide consistent communication.
   You and your customers both benefit from regular communication. Use the newsletter to offer new products and services, note changes in hours or staff, or invite customers to a clinic or special event. Your custom Innovation tells your customers what's new with the Cadillac lineup and your latest dealership news.
   
   
7. Newsletters are the best value for your marketing and advertising dollars.
   Newsletters focus on customer retention, and every dealer knows it's easier and less expensive to keep a customer than acquire a customer. At pennies per copy, Innovation is an economical way to keep your customers coming back to your dealership.
   
   
8. Newsletters get maximum benefits for minimal costs.
   Newsletters are a dealership's "workhorse." You can't get benefits like these from any other form of auto advertising, including your service reminder program. Spend only pennies per copy and leave your competition in the dust!
   
   
9. Newsletters separate you from the competition.
   When your Cadillac customers receive Innovation, they'll instantly recognize your dealership as a cut above the rest. Most dealers don't include a customer newsletter in their auto advertising budget, believing cost are too great to produce a four color, four page newsletter. With Innovation, your customers will receive a newsletter the competition can only dream of.
   
   
10. Newsletters are flexible.
    Innovation will generate immediate revenue and create interest. Your entire page can spotlight key employees and highlight new services to keep your customers coming back. Generate immediate revenue with attention-getting coupons. You choose how to use your custom space. You'll get personal assistance if you want help on your custom page. We can give you plenty of creative ideas based on our 22 year of creating successful customer newsletters.

That was easy ... I'm ready to order