How Much Time Will This Take Me?

Here's How Innovation Works:

We begin researching the issue and writing the Cadillac stories two months before the publication date. We use Cadillac press releases, Cadillac's professional photography, the Cadillac Advertising Guidelines and Cadillac's L.A.M. Program to create interesting copy enhanced by colorful product photos. Innovation is designed to appeal to your Cadillac owners because the content features new products, safety advancements and recent media quotes praising Cadillac. Our goal is to create an automotive direct marketing newsletter to reinforce Cadillac branding and dealership branding for you to communicate professionally and personally with your customers. So, your part of Innovation . . .

How Much Do You Want to Be Involved?

Some dealers are very involved with their copy, often including a personal letter from the dealer principal or one of the management team. Great! We can even include your photo and help edit the story.

Or, you can pick from a variety of successful stories we've written, such as "Welcome to Innovation" for your inaugural issue. And select from any of our service coupons or create your own. We recommend including your address, phone, hours of operation, loaner car policy, and any other special services you offer.

Whatever way you want to do it, we're here to make sure Innovation custom fits your dealership!

You'll Always Be Faxed a Proof Before it Goes to Press.

Last-minute changes? No problem. Make any changes to your custom information on the faxed proof and fax it back to us. We'll be happy to make your changes before going to press.

We'll Even Handle the Distribution of Your Newsletter.

Once your newsletters are printed you can either ship them in bulk to your dealership or we'll mail them for you. The choice is yours. Here's a sample address panel to ensure proper mailing:

That was easy ... I'm ready to order