We begin researching the issue and writing the
Cadillac stories two months before the publication date. We use
Cadillac press releases, Cadillac's professional photography, the
Cadillac Advertising Guidelines and Cadillac's L.A.M. Program to
create interesting copy enhanced by colorful product photos. Innovation
is designed to appeal to your Cadillac owners because the content
features new products, safety advancements and recent media quotes
praising Cadillac. Our goal is to create an automotive direct marketing
newsletter to reinforce Cadillac branding and dealership branding
for you to communicate professionally and personally with your customers.
So, your part of Innovation . . .
Some dealers are very involved with their copy,
often including a personal letter from the dealer principal or one
of the management team. Great! We can even include your photo and
help edit the story.
Or, you can pick from a variety of successful
stories we've written, such as "Welcome to Innovation"
for your inaugural issue. And select from any of our service coupons
or create your own. We recommend including your address, phone,
hours of operation, loaner car policy, and any other special services
Whatever way you want to do it, we're here to
make sure Innovation custom fits your dealership!
Last-minute changes? No problem. Make any changes
to your custom information on the faxed proof and fax it back to
us. We'll be happy to make your changes before going to press.
Once your newsletters are printed you can either
ship them in bulk to your dealership or we'll mail them for you.
The choice is yours. Here's a sample address panel to ensure proper
ready to order